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Apple’s annual September event is always one of the most anticipated tech showcases of the year, and last night did not disappoint. The company unveiled a fresh lineup of iPhones, new AirPods Pro, and updated Apple Watches. Beyond incremental upgrades, Apple introduced a bold new device — the iPhone Air, a super-thin flagship that sets a new design standard. Alongside it came meaningful improvements to AirPods and Apple Watch, signalling Apple’s continued focus on design, health, and everyday practicality.
iPhone 17 Lineup — The Star is the Ultra-Thin iPhone Air
The iPhone Air stole the spotlight with its impossibly slim 5.6 mm profile. It features a 6.5-inch 120 Hz ProMotion display, titanium frame, Ceramic Shield protection, Wi-Fi 7, and the latest A-series chip. Apple emphasised that despite its slim design, the Air still delivers all-day battery life. Starting at US$999, it’s positioned not as a “lite” version but as a premium flagship for those who value sleekness.
The iPhone 17, 17 Pro, and 17 Pro Max also received notable upgrades. They come with improved processors, better battery performance, and significant camera enhancements — including dual-camera video recording for creators. Storage options now scale higher, catering to power users who need more space for media and productivity.
Takeaway: The Air is for those who want the latest tech in the slimmest form possible, while the Pro and Pro Max remain the best options for creators and professionals who need camera and performance power.
AirPods Pro 3 — Smarter, Healthier, and Truly Global
The third generation of AirPods Pro introduced three standout features:
- Next-level noise cancellation — Apple claims these are the most effective ANC earbuds on the market, supported by redesigned tips with better fit.
- Live translation — A breakthrough feature that enables real-time translation and transcription when paired with an iPhone, making them especially useful for travellers and global business professionals.
- Health tracking — Built-in heart-rate sensing now integrates with Apple’s health and fitness ecosystem.
With an IP57 water- and sweat-resistant design and pricing at US$249, these earbuds push AirPods firmly into the wellness and productivity space.
Takeaway: If you travel frequently or value health monitoring, the new AirPods Pro 3 are a significant step up.
Apple Watch Series 11, Ultra, and the Affordable SE 3
Apple’s watch lineup expanded with the Series 11, a refreshed Ultra, and the budget-friendly SE 3.
The Watch SE 3 is the most eye-catching update in the category, as it now includes an always-on display — a first for the SE range — along with faster performance, better durability, and core health features. It starts at US$249, making it the go-to entry-level choice.
The Series 11 and Ultra focus on advanced health features, improved battery, and performance refinements, appealing to athletes and heavy users who rely on Apple Watch for fitness and productivity.
Takeaway: The SE 3 finally brings a true balance of affordability and premium features, while Series 11 and Ultra remain the choice for those demanding the very best.
Software & Ecosystem Updates
- iOS 26 ships with the iPhone 17 lineup and introduces new AirPods features (like audio sharing and call enhancements) plus subtle design improvements.
- watchOS 26 powers the new Apple Watches, supporting better health tracking and performance upgrades.
- No new Apple TV or HomePod hardware was revealed this time, despite some speculation.
Availability and Pricing
- Pre-orders: Open from Friday, 12 September.
- Global availability: From 19 September (region-specific dates may vary).
- iPhone Air starts at US$999, AirPods Pro 3 at US$249, and Watch SE 3 at US$249.
Should You Upgrade?
- iPhone users on 13/14: The leap in performance, cameras, and design makes the iPhone 17 lineup a worthy upgrade, especially if the slim Air appeals to you.
- AirPods users on Pro 1/2: The translation and health features are compelling, especially if you travel or work in noisy environments.
- Apple Watch buyers: The SE 3 now provides real value, making it the best starting point. Series 11 and Ultra are for fitness enthusiasts and professionals who want advanced health tracking.
This year’s Apple event wasn’t just about small refinements. It introduced a bold design statement with the iPhone Air, transformed AirPods into smarter wellness and translation tools, and finally gave the Apple Watch SE an always-on display. The message is clear: Apple is focusing on making its ecosystem lighter, smarter, and more practical for daily life.
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