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The key to winning Black Friday and Cyber Monday (BFCM) in 2024 starts well before the big sales days arrive.
With more competition than ever, retailers can’t afford to wait until the last minute to get their strategy in place. Shoppers begin planning and researching deals weeks in advance, so you need to be on their radar early.
Here’s how you can set up your e-commerce for a profitable BFCM.
3 Effective Marketing Strategies for BFCM 2024
Once your website is optimized and early offers are creating a buzz, it’s time to ramp up your marketing efforts.
Black Friday and Cyber Monday are not just about discounts—they’re about strategic promotion. There’s a lot of noise, but with a thoughtful strategy, you can win Q4.
Here are top marketing strategies to ensure your BFCM deals capture attention and drive sales.
1. Use UGC in Paid Ads for Maximum Reach
BFCM is considered the biggest shopping event of the year. It only makes sense to turn on your marketing strategy to a maximum. The best way is to use user-generated content in paid ad campaigns.
Collaborate with a UGC creator Australia to source quality UGC videos for your paid campaigns. The statistics show how impactful UGC content can be in reaching customers, stopping the scroll, and influencing purchasing decisions.
Create custom audiences to reach high-intent shoppers more effectively. Run retargeting ads aimed at people who’ve visited your site but didn’t complete a purchase, reminding them of what they left behind—throw in a BFCM discount to convince them.
- Start running ads early
- Increase and adjust the budget during the campaign to capture last-minute shoppers who are actively hunting for deals.
- Test different ad creatives to find the best-performing ads for different audience segments
- Track performance data to optimize your campaigns in real-time
2. Don’t Forget about Email Marketing
Email marketing remains one of the most powerful tools for BFCM success. It’s direct, personal, and provides a high return on investment. To maximize its impact, segment your email list to create targeted campaigns. Your VIP customers, for example, might get early access to deals, while customers who abandoned carts receive reminders paired with limited-time discounts.
Focus on subject lines, as they are everything during BFCM when inboxes are flooded with promotions. Be clear and compelling. Tease exclusive offers, use countdowns to create urgency, and try out creative, attention-grabbing phrases. Also, make sure the body of your email is concise, visually appealing, and has a strong call to action. Use product images, clean design, and buttons that stand out, directing readers straight to the deals.
3. Get Active on Social Media
Platforms like Instagram and TikTok are essential for getting the word out, engaging customers, and driving traffic to your site. In the weeks leading up to Black Friday, use a mix of organic and paid social content to drum up excitement.
Capture the attention with short, engaging videos for product highlights, special deals, or behind-the-scenes footage of BFCM. Utilize Instagram Stories to tease time-sensitive offers, polls, Q&As, and live streams to build excitement and engagement.
Top BFCM Tips
Start Early to Build Anticipation with Teasers and Early-Bird Offers
Start building hype early by teasing your upcoming deals. Use email, social media, and even in-store signs to give your audience sneak peeks of what’s to come. Create a buzz with limited previews, product reveals, and countdown posts.
Optimize Your Website and Mobile Experience
According to a survey from WooCommerce, e-commerce owners claim that 30% of their annual sales come from BFCM and the holiday season.If your website isn’t optimized for mobile or can’t handle a spike in traffic, you risk losing sales at the worst possible moment. The 2024 shopper expects a quickie and simple experience—slow load times or complicated checkouts will send them elsewhere.
Create Irresistible Bundle Deals and Discounts
Bundle related products together to increase the average order value while offering customers extra savings. Tiered discounts, such as “Buy 2, Get 1 Free” or “Spend $100, Save 20%” encourage shoppers to add more to their carts.
Limited-Time Flash Sales
Flash sales that last just a few hours can create a sense of urgency and boost spontaneous purchases. Promote these flash deals through email, social media, and push notifications to ensure shoppers act fast before the deals disappear.
Offer Free Shipping and Easy Returns
Free shipping can be the deciding factor in a purchase, especially during high-competition periods like BFCM. Pair it with hassle-free return policies to build customer confidence and reduce cart abandonment rates.
Use Scarcity Tactics to Drive Urgency
Highlight limited stock or “Only X Left” on product pages to create a sense of scarcity and encourage quick decisions. Adding countdown timers for when a deal expires also pushes customers to complete their purchase before the time runs out.
Upsell and Cross-Sell to Maximize Cart Value
Recommend related products or offer upgrades at checkout to increase the overall value of each transaction. Personalized upsells based on browsing history or previous purchases can drive additional sales during the high-traffic period of BFCM.
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