Retail Knowledge

6 Easy Ways To Promote Your Retail Business

6 Easy Ways To Promote Your Retail Business

Retail businesses are some of the most fun businesses to advertise because of the sheer number of options you have. There are a huge number of channels out there through which you can reach your audience.

As with any sort of business, your brand should permeate all your marketing activities. Your promotional merchandise, for instance, should adhere to your brand book and stick to your brand values. As you read the tips and tricks in this article, keep in mind that they all need to be done with your brand in mind.

 

If you own your own retail business or are in charge of marketing one, this article is for you. We’ll go through six easy ways you can promote your brand in 2024.

1. Use Print Advertising

While digital has been all the rage in 2024, traditional marketing (like print advertising) is still an important channel you need to be taking advantage of. Whether it’s posters in malls, stickers or branded business cards, printed collateral is a powerful way to put your brand in people’s minds.

Thankfully, there are still plenty of traditional print companies out there who specialise in creating marketing collateral for brands. So start researching to find one that’s a good fit for where you are as a company and build a strong working relationship with them: this will be one of your most important business partnerships.

2. Boost Marketing Efforts During Holidays

In Australia, as in most places, consumer spending increases dramatically during holidays like Christmas. So as a retailer, you’re missing out big time if you don’t take advantage of your holiday sales periods.

Be sure to allocate additional funds throughout the year to boost your marketing spend during these high-traffic periods. At the start of the year, plan your budget in such a way that lets you spend more on marketing on holiday seasons. This could be done by allocating additional marketing funds per quarter specifically for sales periods.

You’ll also want to run holiday-specific campaigns for your retail business. This involves discounting holiday-related items (e.g. chocolate for Valentine’s Day), creating themed visuals and tailoring your messaging around the holiday in question.

3. Run Online Ads

Running online ads are a must for any retail business. You can do this on Google, other search platforms and on social media like Facebook and Instagram. Online ads have the advantage of giving you access to basically anyone who uses the internet.

Note that social media ads are not the same as posting on your socials, although they can be related. Running ads on Facebook, for instance, involves using the Meta Business Suite to upload visuals, do market segmentation and targeting, setting a budget, etc. You can also boost your existing posts and turn them into ads.

Don’t forget to run remarketing campaigns alongside your digital ad campaigns either! This basically involves running ads that target site visitors who’ve clicked through to your domain by interacting with previous ads, or have perhaps even gone so far as to fill up a cart with products and have then failed to make a purchase and complete their journey through your sales funnel. By targeting these customers, you can help boost your company’s conversion rate in a massive way, which is truly just as vital for retail enterprises today as it is for eCommerce enterprises.

4. Build an Effective Team

It’s impossible to succeed as a retail business without getting the right people around you. Building a strong team is absolutely crucial: when interviewing potential candidates, you’ll want to assess both whether they can do the job and whether or not they’re a match for your company culture.

Creating an effective team means more than just hiring the right people. You’ll also need to manage them right and place them in a position to work as efficiently and creatively as possible. There are a few techniques to do this. One is to treat your employees as people first and workers second. If your people are happy, they’ll also probably be more productive. You should also design an office space that’s comfortable and conducive to getting work done.

5. Outsource Selectively

No matter the size of your company, it’s almost certain you’ll be outsourcing some of your marketing at some point. Marketing has become so complicated in 2024 that it’s impossible for anyone, including giant multinationals, to do everything in house.

There are a number of tasks that can be outsourced without impacting your store’s operational processes – just so long as they’re outsourced responsibly. These can include performance marketing (running online ads), printing brand collateral and conducting market research. You’ll still need to work closely with whoever you’re outsourcing to ensure they’re doing what you need them to.

6. Don’t Neglect Your Referral Business

Finally, all retail business owners should keep in mind that word of mouth is a powerful tool in marketing. An effective way to harness it is to incentivise your customers telling their friends about you. You might offer a referral discount or a freebie to both the referrer and the person they’re referring your brand to.

Another way to take advantage of word of mouth marketing is to specifically target customers who are likely to be brand evangelists. These are people who receive plenty of value from your products, and who spend a lot of money on them. By focusing your marketing efforts on this segment, you’re getting more bang for your buck, and spreading the word about your company more efficiently.

There’s a multitude of ways to promote a retail business. There are so many that it’s likely impossible to include them in a single article (or even a single book). However, the strategies we’ve covered are some of the most relevant to businesses in 2024, and are universal enough to be useful to almost any business.

We’ve taken a look at six important ways that retail companies like yours can promote their goods and services. As you implement them, remember that every company is unique, and that you’ll need to use these tips in a way that makes sense for your specific situation.

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Disclaimer: The opinions expressed in this article are the personal opinions of the author. Retailwire is not responsible for the accuracy, completeness, suitability, or validity of any information in this article. All information is provided on an as-is basis. The information, facts, or opinions appearing in the article do not reflect the views of Retailwire and Retailwire does not assume any responsibility or liability for the same.

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