Retail Knowledge

Who Owns Alfa Romeo?

Who Owns Alfa Romeo ?

The Italian premium car manufacturer Alfa Romeo is owned by Fiat Chrysler Automobiles. Currently, Alfa Romeo is under the management of Timothy Kuniskis, the company’s CEO. On the other hand, Fiat Chrysler Automobiles is headed by CEO Michael Manley.

Alfa Romeo’s Origins

In June 24, 1910 in Milan, Italy the company was founded under the name “Anonima Lombarda Fabbrica Automobili”. The acronym spells out Alfa. Anonima means anonymous since it was founded by an anonymous group of investors.

Even at the start, the company was involved in the design and production of sporty vehicles that are used in car racing. With the growth of the company came famous professional drivers such as Franchini and Ronzoni in 1911.

However, the company met several management changes due to economic factors, two of which were the two succeeding world wars. From sporty cars to military equipment to railway operations, Alfa Romeo later turned to mass-producing small vehicles.

In 1986, Alfa Romeo was bought by the Fiat Group which slowly brought them back to their reigning glory of luxury vehicles.

Today, Alfa Romeo’s net worth is estimated to as much as over $8 billion.

If you want to learn more, check the video below for a complete run down of everything you need to know about Alfa Romeo.

Parent Company’s Origins, Fiat Chrysler Automobiles

Fiat was founded in 1899 by Giovanni Agnelli in Italy, along with the help of several investors. They started out as an automotive company and by 1910, they were the largest in Italy.

The company was formed under the founding name Fabbrica Italiana Automobile Torino. The acronym spelled out as FIAT. It was only in 1906 that the uppercase letters were modified to become Fiat.

Chrysler is a different company that was founded in 1925. The founder, Walter Chrysler, re-organized the Maxwell Motor Company into the Chrysler Corporation.

In 2014, Fiat and Chrysler merged together to form a new holding company, the Fiat Chrysler Automobiles.

How Big is Fiat Chrysler Automobiles?

With a series of mergers, Fiat Chrysler Automobiles is composed by a wide range of companies and subsidiaries. This includes automotive brands such as Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Maserati, and RAM Trucks.

Fiat Chrysler Automobiles have main offices all over the world, being the ones in Italy and North America as the biggest and the center of their operations. The company has a total combined workforce of more than 200,000 personnel, ranging from executives to factory workers.

Globally, Fiat Chrysler Automobiles ranks eighth in the list of largest auto makers.

Who is Timothy Kuniskis?

Holding the highest executive title in Alfa Romeo, one would ask, who is Timothy Kuniskis?

The man has an extensive history in the automotive industry, not just in Alfa Romeo. As a matter of fact, other than being the Global Head of Alfa Romeo, he is the appointed Head of Passenger Cars – North America.

Prior to being at Alfa Romeo, Timothy Kuniskis served as the head of Jeep Brand and Maserati. He also held the position of President and CEO for Dodge and SRT brands, FCA North America, and head of Fiat brand for Northern America.

With his extensive and successful experience in the automotive industry, there is no doubt that Timothy Kuniskis holds great credibility in managing and upholding Alfa Romeo to its current standards and reputation.


Alfa Romeo is currently one of the top vehicle brands in Europe, and some parts of the world. If you are residing in one of their main markets, then you surely have come upon by the sight of both everyday and luxury vehicles of their making.

Their road presence today is more than luxury, they are the pioneers of automotive technology and played a huge role in the development of race cars throughout history.

The following two tabs change content below.


RetailWire is trusted source for retail news in Australia. Get retail news, exclusive retail related business and marketing tips at RetailWire.

Related posts

Who Owns Activision


Sterile water explained, uses and applications


Who Owns Australia Post