Roadside Assistance: EV ‘Nightmare’ as Prices Crash

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In a surprising turn of events, an Australian Tesla owner found themselves in a difficult situation just weeks after purchasing their electric vehicle. A person from the Sunshine Coast recently ordered a Tesla Model Y RWD for $60,900 plus on-road costs, only to see the price drop by $5,000 to $55,900 shortly after taking delivery. This unexpected price reduction has left him feeling frustrated and uncertain about the resale value of his new car.

“What’s going on?” he asked. “Elon and his company aren’t endearing themselves to customers. Resale’s going to be a nightmare when we sell it.”

A Rollercoaster Ride for Tesla Prices

Car advice columnist shed light on the fluctuating prices of Tesla vehicles, noting that the Model Y RWD reached a peak selling price of $72,300 in June 2022. In May 2023, it was priced at $69,300, and now, just a year later, it’s $13,400 cheaper. He empathised with the person’s predicament, stating, “Not great news for you: yours has shed an extra $5k overnight. Even the most hardcore Tesla-owning loyalist won’t be happy, and you’re doubtless fuming.”

This drastic price cut is not isolated to Tesla alone. Other electric vehicles have also seen significant discounts recently. For example, the Peugeot e-2008’s price dropped by $25,000, and the Nissan Leaf is now over $10,000 cheaper, retailing at $39,990 drive-away.

Electric Car Price Reductions

Here’s a snapshot of the recent price changes for some popular electric vehicles:

  • GWM Ora: Originally priced at $45,000, available for $35,990, reflecting a 20% discount.
  • Peugeot e2008: Dropped from $63,000 to $39,990, a 36.5% reduction.
  • Tesla Model Y: Reduced from $72,300 to $60,900, a 15.7% decrease.
  • Lotus Eletre: Increased from $189,990 to $239,000, a 20.5% hike.
  • Mercedes EQE 53: Slashed from approximately $350,000 to $250,000, a significant 28.5% discount.

Increased Competition and Market Dynamics

Tesla’s price cuts in Australia are a response to mounting competition from traditional carmakers and new entrants from China. Despite Tesla’s reputation as the epitome of electric vehicles, brands like China’s BYD are making substantial inroads. BYD’s Seal sedan, Dolphin hatchback, and Atto 3 compact SUV have become popular, offering competitive alternatives to Tesla’s lineup. They will soon be joined by other newcomers such as XPeng, Leapmotor, and Zeekr.

Additionally, established brands like BMW and Toyota are expanding their electric vehicle offerings, providing consumers with more choices than ever before. This increased competition is driving down prices across the board.

Traditional car manufacturers have also stepped up their game, emulating Tesla’s strategies. For instance, Kia is preparing to launch its new EV5 in Australia, a vehicle built in China to compete with the aggressive pricing and high production volumes of brands like Tesla. Volvo’s new EX30, a compact SUV, entered the market with a competitive price point, even before Tesla’s recent price cuts.

The price war has forced other manufacturers to respond with significant discounts. Polestar and Peugeot have reduced their prices by $15,000 and $20,000 respectively, to stay competitive.

Volkswagen’s Dilemma

Volkswagen finds itself in an intriguing position in this evolving market. The brand is several years behind in the electric car race, with its first electric models launched long before the latest wave of EVs. Initially, VW’s electric cars were priced to compete with mid-range Tesla Model Y variants, which used to cost around $80,000 drive-away. Whether Volkswagen can remain competitive at the new, significantly lower price points is yet to be seen.

Battery Chat and Hybrid Help

Amid these EV price fluctuations, consumers are also seeking clarity on hybrid vehicles and their associated costs. For those considering hybrid options like the Toyota RAV4 or Honda ZR-V, understanding battery warranties and replacement costs is crucial.

Both Toyota and Honda offer reassuring warranties: eight years/unlimited kilometres from Honda, and five years/unlimited kilometres from Toyota, with an additional five years if you use Toyota’s annual Hybrid Health Check inspection. Replacement costs vary, with Toyota Australia quoting around $3,500 for RAV4 hybrid batteries and Honda’s ZR-V replacements costing approximately $10,000 plus labour.

Roadside Assistance Alternatives

For seniors seeking reliable roadside assistance beyond NRMA, there are viable alternatives. Websites like productreview.com.au provide user reviews and rankings of various providers. 24/7 Roadservices Australia is highly rated, scoring 4.8 out of 5, compared to NRMA’s 4.4. It’s advisable to shop around and choose a service that meets your needs.


The recent price fluctuations in the electric vehicle market have caused significant concern among consumers. While Tesla’s substantial price cuts aim to stay competitive amidst growing competition, they have also created challenges for current owners worried about resale values. As the market continues to evolve, staying informed and exploring various options for electric and hybrid vehicles, as well as roadside assistance, will be key for consumers navigating this dynamic landscape.

For those interested in the latest developments and seeking expert advice on EVs and other automotive queries, be sure to consult reputable sources and industry experts.

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